Extending Your eCommerce Website into B2B Marketplace

Starting an eCommerce site is not simply an option; it is a necessary move for many businesses as buyers are increasingly drifting to online buying practices. Apart from the large manufacturers and suppliers, small and medium-sized businesses that serve a very particular market or serve only at a regional level are also online.

Broadening your business model to online sales removes geographical restrictions and allows you to consider evolving your eCommerce operations from a B2B eCommerce website into a B2B marketplace.

Operating an Online B2B Marketplace provides many unique advantages, particularly if you are dealing with a product in a competitive marketplace that is loaded with similar products from other vendors.

Analyze eCommerce Opportunities.

A reasonable move for a manufacturer, a merchant or a service provider is to begin small by starting an eCommerce website in order to examine and experiment with the market and assess any achievable e-commerce opportunities.

An eCommerce strategy takes time to develop and enhance at a local and global level, but during the process of development, you become familiar with what sales moves work, how to draw and maintain B2B customers and how to merge your e-commerce software with other platforms.

Once you have an operating eCommerce website, you can go for further expansion by rising from a B2B operation to a B2B marketplace.

Benefits of Improving as B2B Marketplace

A profitable B2B eCommerce Website helps you to understand your customers as never before. It also helps you to get benefits from identical, related or competing products or services. This is a reasonable move once you recognize that shifting to a B2B marketplace has specific advantages.

What is more significant is to recognize the growth prospects of foraying with an eCommerce website into a B2B Marketplace that is accessible for competitors’ products and partnering services. Let’s look into these business growth options.

1. Promote your business through traffic from rival products.
Allowing competing or substitute products from other sellers on your website serves as a promoter for your own products and services. Having a vaster choice of products draws in more buyers and builds trust with customers who can compare, distinguish and choose products by different merchants. This, in turn, widens the market reach of your own product regardless of the presence of competing products.

2. Gain from every sale on your B2B platform.
A time may possibly come when your own product will make fewer sales on your B2B Marketplace as compared to products by rivals. This should not lead to decreased revenue since a well-established and predominant B2B Marketplace yields profit for you from each and every deal by any seller recorded there, apart from the deliveries of your products.

Mixing B2B products from different vendors can be as productive as running a B2B eCommerce operation that sells products of only one brand.


Transforming a sole eCommerce operation into a B2B marketplace functions best for businesses operating within a disintegrated market. If you are a popular name or if you are operating in a market niche where only a few rivalling products are available, it makes no sense to allow rivals on your eCommerce website.

On the other hand, having a choice of competing products on offer in a fragmented market allows you to prosper from greater sales volumes generated by competitors’ products on your B2B marketplace. It is also a chance to showcase the benefits of your own product by promoting product comparison by price, delivery terms and other product properties.

Also, it broadens your all-around market span by bringing together vendors from various locations and by offering a combination of similar yet distinct products that attract a huger number of buyers.

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